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Strategies of E-commerce Usability

No Second Chance!

Yes, this is the thing that happens when you have a web based business store which needs essential UX issues since the opposition between internet business sites is much high.

The accessibility impacts whether the clients move quicker or not, which means on the off chance that they don’t get what they are searching for in the twinkling of an eye they move to the following one. Also, here you are left with another client misfortune.

Presently, it’s no advanced science to comprehend the appalling impacts it could convey to your web based business webpage if this happens at a persistent rate. In this way, better you get ready E-trade site with such ease of use that it can carry out the employment in one shot.

Here are the 6 most fundamental convenience issues that you shouldn’t overlook :

# User-Friendly Navigation

Most of the users choose an e-commerce site which offers easy navigation. Remember, website navigation includes every little design element you’ve placed on your site. So make sure your customers get what they are seeking for in the right place. We all have a built-in affection for familiarity. So it’s safe to follow some common conventions.

At Order and Save website, we can notice horizontal navigation on the top of the site and vertical navigation on the left side of the page.

For an e-commerce site, categorisation is the most crucial part because if they can’t find it they can’t buy it. So chose your parent categories carefully and label it with a relevant text, and only create subcategories when it’s really necessary. Because by overdoing it, you may confuse the customer.

Make an individual page if it demands so & add it to the menu bar. Always ensure an easy return to home page and a direct way to go the shopping cart from each page, and of course the contact info, let them find it quickly.

# A Proper Product Array Exhibition

Display the products in a way in your E-commerce site so that it succeeds to attract users every time and serve the root purpose – “sale of products”. To achieve this, the first thing you need is high-quality images of all your products and the very next important thing is to provide concise product information.

# Breadcrumb Navigation – Make it Easy to Backtrack!

Do you know how many customers bounce from the middle of a buying process? A LOT!

Breadcrumb navigation break-down any process into easier steps which helps your customer to stay on track whenever working on a multistep process. It also gives a lot of flexibility like they can go back to any step and edit anything they want without the hassle of starting it over.

Careful! Data (user inputted once) shouldn’t be lost when they come back to the tab from where they started to backtrack because customers feel the same disappointment as starting it over again. So this little effort can save you from a huge loss.

# Convenient Shopping – No Forced Registration

Nothing irritates a customer more than a forced sign-up or registration. Play it smart, don’t push the users too much at the beginning. Allow guest users to purchase products without any registration and afterwards convince them by informing about the benefits of a registered user.

# Customized & Automated Search Field

Adding a search option in your e-commerce site, save your customer’s time and help them to find what they are looking for. No one wants to go from pages after pages and see all your products to find something.

The searching process becomes faster if you provide customized or categorized search. It gives the flexibility to the user to filter a search according to their requirement like brands, price range etc. Last of all, add the automated search facility like Google does, and complete the sentence before your customers finish it.

# Loading… Loading… Loading…

You can lose a sale merely within a second. How scary is that?

Don’t forget we live in an advanced tech world which gives us the opportunity to get what we want in a flashing mood and thus made us not a very patient breed. So, you better build your e-commerce site using an appropriate development platform with an optimized code.

When you are done with all these issues be ready to rule the e-commerce industry!

Steps to Raise Capital for Your Startup

Startup originators spend various hours to work out an approach to manage raise capital by on and on improving their methodologies for achievement. The strategy isn’t basic, in any case. New organizations need to wear down their outline, produce systems, and go out into the market with a sensible vision and a flawless measure of structure that could help them find their arranged monetary masters and offer them what they have been searching for in potential wander excellent endeavor.

Here are the means required during the time spent capital raising :

# Start with an Ideas

A thought alone is not adequate to pull in assets. You have to dive profound into your thought and recognize your One of a kind Offering Point (USP) that help you stand separated from the opposition. What is the issue that you are tending to and what is your proposed arrangement? After you have distinguished the same, attempt to express it in a few words.

# Change over words into a model

The following stride in the wake of distinguishing your USP is building a model around it. This does not need to be an undeniable item. Taking the exceptional elements and placing them into a Photoshop, Powerpoint, or introducing it to your financial specialist on a bit of paper would suffice. Keep in mind that speculators incline toward seeing unmistakable things. Aside from this, you can make a little energized video about your item.

# Come up with a functional prototype

This can be a challenging phase for many. After all, converting a pictorial prototype into a functional one is not a piece of cake. However, you need not develop a finished product. Work on the unique features instead. It is better to seek professional help. Developing your functional prototype is extremely important so make sure to be careful.

# Customer acquisition

Getting traction for your product is something that’s also challenging. This is when you need to pull up your socks and do all that you can to spread the word around as much as possible. Be it Facebook, Twitter, YouTube, or any other channel – get active, talk about your product and try to acquire prospective customers.

# Monetise strategies

Working on the USP of your product and reaching this far you would know that your idea is feasible. This is when you can consider building a business model around your feature. This includes determining ways to generate income from your idea. Identify the primary, secondary, and tertiary stakeholders for your business. The stakeholders you choose will play different roles in your business at different levels. Successful implementation of strategies at this time can help you secure some funds that would enable you to move a step forward. If you are a novice, it’s better to seek help of professional full time or part time CFO.

# Scale your product

By the time you reach this far, you have the cash coming to your bank account. Now is the time to spread your wings. Scale your product to accommodate wider usage. By this time, you are all ready to approach your investors with a clear number to tell them how much money do you require, for what, and what would be the Return on Investment (ROI). With factual answers to your questions, you can move on to develop your pitch.

# Prepare a pitch

The pitch that you create here is the stretched out version of what you had created initially. Create a simple presentation describing the feature set of your product, the numbers coming out of traction levels, and market size. You not only need to impress your investors with your business idea, but also convince them that investing in your business or product is worthwhile.

# Seek investors and deliver the pitch

After you have prepared your pitch, utilise your local Angel Network to look for investors. Besides, you can join any accelerator program or approach University incubation center. Once you have found out your investors, try to showcase your diligence and intelligence. Convince them that you can be trusted. This is the time to impress your prospective investors. However, remember that you might not be able to achieve success the very first time, so be prepared for rejections as well.

# Improve your product

To ensure that your product adjusts with the changing internal and external variables, don’t forget to refine your product constantly. This increases your chances to attract investors, whose funds can be utilised for development or marketing.

Guide to Boost Employees Health and Morale

Today numerous associations are hoping to support their worker’s resolve and are thinking of new techniques to get each and every staff part included and feel like part of a group. Resolve today is critical and an association with low assurance can prompt to poor correspondence, low efficiency, due dates not being met furthermore a high staff turnover which brings about higher expenses.

Spirit in a working environment can be enhanced by ensuring that representatives feel secure in the working environment and aren’t continually agonizing over losing their occupation, this can be accomplished by ensuring that your association has a low staff turnover and workers feel esteemed at the working environment.

This can be accomplished by ensuring that representatives feel that their work is more than only an occupation and this can be accomplished by making group exercises and occasions month to month to attempt and bring confidence up in the workplace. In the event that a worker feels like they are a piece of a group then they will be more disposed to remain faithful to the association and this will bring about an expansion in work efficiency.

Distributing work proficiently is an incredible approach to enhance assurance and prevent representatives from being over-burden with work, representatives that are given an excess of work to do will feel continually focused and this will bring about an abatement in work profitability.

A strong team builds a strong business. If you have a happy group of staff and the morale in your company is high, your team will be able to achieve so much more!

Promotions are another huge factor in employee’s morale and companies should make sure to actively reward staff who constantly make positive contributions and are loyal to the organisation. Companies that offer promotions will have a lower staff turnover and more loyal employees who feel happier with their job.

Another option is to provide employees with training courses, this will allow them to not only improve their performance at work but will also make them feel valued at the organisation and happier with their job. There are plenty out there, from a photoshop course to specialist project management course – your staff will appreciate this enhancement to their CV and their self confidence.

Health is an important factor for employees at any organisation and it’s important to keep your staff healthy so that they can work to the best of their ability. You can improve employee’s morale by making sure that staff are fairly treated, this will result in staff feeling less stressed which results in improved work productivity.

A simple but effective method of improving health for employees is to make sure that all staff know about health and safety procedures, if more staff know about health and safety then this can result in fewer absences that are caused by back pains and muscle injuries.

An employee that feels valued at the organisation and is looking forward to coming into the office will have good mental health and this leads to a more active employee who isn’t feeling tired and can get more work done.

Making employees happy at an organisation will result in fewer mental health problems such as stress, depression and anxiety. This will result in less days being taken off by employees as they are mentally stable and don’t feel the need to take days off.

Businesses today are trying to focus on making sure that their employees are financially supported and stable for the future this can be achieved by introducing a workplace pension scheme, this will help to support staff for the future.

Offering financial advice is important for employees as it lets them know that they are valued and also prepares them for the future as well, a large number of employees worry about finances and this causes them to be under a huge amount of stress which can result in days being taken off.

A recent trend in organisations is to hire a workplace doctor, this doesn’t involve a permanent doctor but consists of a doctor that works off site and comes in once or twice a week to discuss health problems with employees. This will demonstrate a commitment to a healthy workplace and also make your employees feel valued as well.

Finally the last option is to try and promote healthy activities in the workplace, this can be done by offering things like bike racks and perhaps adding a small gym area for employees to exercise in during breaks or before and after work.

Tips to Attract Links

Inbound links – they are a must-have for any search engine optimization strategy. It’s why SEO agencies focus on them as much as they do. They know that gaining a quality portfolio of links can really help improve the ranking of websites. Google and other search engines use inbound links as a factor when determining where to place your site in the SERPs.

So naturally, the more high-quality links you have, the better. Unfortunately, many brands can’t do this without the assistance of an SEO company that offers link building services. Those who attempt to do it on their own oftentimes fail horribly. They end up with a ton of poor quality links because they become desperate or their content just isn’t quality enough. It’s important to understand that quality is everything to search engines today, so you’re not going to get by with obtaining inbound links from sites that are spammy or irrelevant.

Since link building isn’t something you can or should ignore, it’s important to learn how to do it like a pro. The following are the ways modern-day link building gurus are doing it at just about every SEO agency in Los Angeles.

# Naturally Attract Links

No one likes a beggar, so give people a reason to want to link to you instead of simply asking them to. While it’s alright to work for your links, it’s also important to make inbound links come to you. The only way to do this is to create content that is appealing to others in your industry. It should speak of things that will entice their audiences, so they’ll want to share it with them.

The concept is to create a high-value asset that offers information or entertainment (or both). Offer this to the world and people will naturally start linking to and sharing it with others on blogs and social media. It’s possible to gain hundreds or even thousands of natural inbound links with this not-always-simple method.

This is the safest way to build links, since folks are naturally choosing to link to your site, rather than you seeking it to manipulate your rank. So there’s no chance of getting a Google penalty. There’s also a chance that this content will go viral, since it’s being shared on a massive level. Not to mention, this will also help to boost your credibility.

 # How to Create a Link-Building Asset

So how do you go about building content that people naturally want to link to? There are various ways you can make this happen:

  • With content: This comes in a variety of forms, such as e-books, whitepapers, articles, videos and infographics. They’re all great choices and you can even create one of each to really broaden your horizons. People will always value content, especially if it offers information and entertainment they value. Content is definitely a great place to start when you’re first beginning a link building strategy.
  • With data: Taking raw data and turning it into an easy-to-digest piece can be very valuable to a lot of people. This takes information sharing to another level because it allows others to properly understand something that is complex, but valuable for whatever reason – whether it’s learning how to lose weight faster, get healthier quicker or sell more of a product. This type of content becomes citable, which means more inbound links coming your way.
  • With tools: Create a practical tool that people can use for work or for play. For instance, you can make a calculator that allows you to figure out how many solar panels you need to install. You can also make games or quizzes, which can be both entertaining and educational.
  • With gimmicks: In other words, contests. You can sponsor some type of game for everyone to join in on in exchange for a free prize. This may get people sharing and engaging with your site, especially if you use social media as a tool.
  • With people: This would only work if the person in question has some type of influence in your industry. If you can connect with someone who is an influencer, and they share your content, then their large group of followers will likely share it as well.

Link building is one of the best and affordable ways to boost your visibility, credibility and ranking. You can work together with an SEO agency to improve your link building strategy tenfold.

Maximize Landing Pages Tips

Your digital marketing campaign can not be complete without properly formatted landing pages aimed at attracting a specific audience to your business.  Only a web design agency in Bucks County can fully understand and appreciate what makes your so trivial to the community.  There’s more that goes into a landing page than you might think.  In this guide, we will go over the basics of landing page anatomy to ensure the largest return on investment.

# Headline and Subheader are Vital

Through our past experiences working with clients all over the Philadelphia region, landing pages that don’t tell you EXACTLY what the rest of the page is about, is borderline useless.  You only have 3-5 seconds to make a good first impression on your potential customer so it’s best to assure them that they’ve come to the right place.

Let’s say that you run the digital marketing for a new brewery that just opened up in Philadelphia and you want to attract more customers to your brick-and-mortar location through an effective landing page.  To start, a good headline to attract an audience and to identify yourselves might look something like, “Infinity Brewery’s taps are open for business!”

Directly underneath this should be your subheader, which might look something like, “A new Philadelphia brewery providing a relaxed atmosphere, sharable finger foods, and the best beer made south of Market Street.”  In a matter of 3 seconds, any viewer knows exactly what your brand is, what service or product you provide, where your general location is, and encourages to read the rest of the page.

# Imagery that reflects your brand

Any decent web designer should know that more and more users are making decisions based on visual cues.  Things such as color scheme, shapes, and placement are all aspects to consider when designing your landing page.  Placement is arguably the most important factor to consider because you don’t want the image to be in a position where it takes the user’s attention away from the main points.  Instead, it should enhance the value of your headline, subheader, and call-to-action (CTA).

Let’s continue that brewery example from before; in this case, a video or series of professional photos (No, your niece’s cellphone photo won’t help) capturing the atmosphere you establish for your clientele and the products you serve would be ideal.  In this case, if your audience sees a video or photos of your establishment, they might feel enticed to go based on the look and feel on your landing page.

# Social media icons

Properly utilized social media sharing icons should be easy to see, and I know this may sound redundant but they should also be functional.  Don’t be the fool who misses out on hundreds of likes or tweets because the URL in your href is incorrect or whatever the case may be.  If people care enough about your brand to share it on social media, don’t deny them!

Depending on your specific brand you may have different social media accounts.  A carpenter may not rely heavily on Twitter or Instagram as they would Home Advisor or Yelp.  However, a local band looking to expand their outreach might utilize Facebook, Twitter, and Snapchat as opposed to Yelp or Google+.  If you notice, in the header of the Infinity Digital Agency website is where our social media icons are located, making it nice and easy for people to check them out!

# Call-to-Actions

Give your audience a reason to move forward in the conversion process.  A local newspaper or magazine might feature a form to sign up for their newsletter.  Restaurants could benefit from a button that links to their special deals and coupons.  In any case, a good call-to-action should stand out.  Try to avoid using the blacks, whites, and greys of the color spectrum.  Instead, make it stand out by using your primary colors.

In addition to prominence, the text inside your CTA should be in-line with the process.  If the user is signing up for a newsletter campaign, have the link text say, “Subscribe to Newsletter” as opposed to just, “Submit” or “OK”.  If your CTA meets these criteria, your local SEO will no doubt be improved.

# Add value to your brand

Why should your customers continue navigating through your site?  If your landing page doesn’t answer this question then it’s time to reevaluate some things.  This is an often over-looked aspect but it should not be ignored.  In all honesty, it can be summed up in 3 or 4 short bullet points.  Why should your customer do business with you instead of your competitors?  Express to them that their satisfaction is your guarantee, or that you’ve been doing business in the community for 50 years, really anything that makes you stand out from the rest of the pack.

If applicable to your industry, even a few of your best testimonials would be a great addition.  Potential customers seeing the words of satisfied customers can go a long way in acquisition.

No landing page is complete without these

Landing pages are a key factor in search engine optimization because they can expand your specific market astronomically if done correctly.  Simply put, companies that create 10-15 effective landing pages see a 55% increase in leads.  One more key element to keep in mind is that if you are in the process of creating multiple ones, each one needs to contain unique content.  Having the same content across multiple landing pages will get you penalized by Google.

So in essence, landing pages should be concise, visually appealing, and simple to navigate.  You only have 3-5 seconds to make a good first impression so keep all of the above aspects in mind when creating yours.

Create a Strong Startup Mark

 

There is a plenitude openings in the market new companies are likewise a wealth rivalry. In the group showcase, setting up your startup is critical for its survival and achievement. They say that notoriety creates mark, so it’s fundamental for yours early introduction and make a steady observation in the psyches of the clients. While fabulous outline, enthralling logo, great quality administrations and items that advance the brand, it is the positive picture for your organization that manufactures a strong, champion begin. Your brand& resounds with clients, makes reliability and gives you a chance to emerge. So then it comes to giving you’re out in the open nearness, drawing in clients and building your business, you need a decent begin.

Here are a few tips to make solid new businesses that are in current trends :

# Characterize the motivation behind your brand , it’s not only a guarantee

Each brand& make a guarantee, in the commercial center where clients’ certainty is down, it is not about guarantee but rather additionally characterizing your motivation. Layout explanations behind beginning your business, highlighting what will make you not quite the same as yours rival and what are extraordinary about your items or administrations.

# Maintain consistency & coherence of the mark

Once you have set your images, you want to fertilize the minds of the user target & make sure you manage it. Keep your message consistent on all your digital platform will prevent your user from being confused & building sense of trust.

Each element of marketing should work together to express & enhance the personality of your brands at each platform.

# Create a connection through emotional voice

To succeed, brand must create emotional connection & establish relationship with their customers. Many users trust on a particular product evoke emotions. Many buying decisions depending on the emotion as well. Using these strategies, people believe that they are part of lager community.

Never try to share your dry corporate to your customers or users. But send notification messages/push messages for users or customers.

# Create original & creative content

Content marketing & content go together. Branding startups are all about good, helpful & fresh content marketing. You should aim high quality, relevant & unique content.

When we think about Red Bull, we think it’s an energy drink for adventurers. Because Red Bull  made an excellent brand image using Red Bull blog ,social media campaigns & videos that interact with customers.

Blogs are the best way to drive the traffic for your particular website, branding about your search rankings & establish a brand& position. SMM plays a vital role in branding for startup these days. Make the content so unique so that targeted audience will not have choice but stick down to your brand.

powerful tool for promoting our brand is video marketing. Videos will allow to share & create remarkable content for customers in memorable & interesting way.

# Cultivate sustainable customer loyalty

Customers are the pillars to any business & loyal customers are those who keep our business in regulation. So make sure you raise your loyalty to your followers, consumers & customers.

We build trust by talking to customers; whether it is a personalised thank you note, or else listen & ask their experiences through online customer feedback or else testimonials. Be sure & encourage conversation on your SMM. Providing quality service in another way to build loyalty.

# Maintain a adjustable approach

Can your company rotate easily if needed? Can you adapt to the new situations? Can you change startup ideas to get new calculations?

These all are important queries on flexibility. Startup facing all new challenges & being flexible is an advantage. Flexibility can make adjustments to your company’s next-generation expectations, change trends & keep pace with the fast & evolving pace of technology.

# Hearing & being heard: Providing excellent customer service

Train all the employees in communication & efficient customer service. A well-maintained communication with your customers will be a long way to gaining trust & commitment. Zappos, a well knowed footwear factory excels at user service. It has separate service that answers customers’ questions, also a segment on the website called Zappos Insight which comprises reviews, videos, frequently asked questions & more means of communication to ensure & serve the customer.

Social Media Tips for Small Business

social-media-tipsThe advanced age is changing the way we collaborate with each other. Yet, past that, it’s likewise changing the way we work together. Online systems like business sites and web-based social networking are progressively getting to be mainstream roads to achieve particular and general groups of onlookers.

While huge firms have a whole group devoted to dealing with their records, this doesn’t imply that little endeavors will begin falling behind. The colossal thing about the Internet is that it’s by and large free for everybody to get to.

Here are six of the most fundamental online networking tips private ventures can use further bolstering their good fortune:

# Set Objectives

Each business ought to have long haul arranges it can take after as it comes. Setting objectives is a pivotal initial phase in building up your web-based social networking system.

As an independent venture, your objectives will change from, say, greater companies. However, the fortunate thing about it is that you will have the capacity to have more solid arranges in both the long and short-term.

A couple of cases of long haul objectives would be: business development and system extension. Be that as it may, fleeting objectives will come the lines of producing a specific number of leads, or achieving a set measure of offers.

Both these sorts of objectives are critical in setting up your business. Transient objectives are there as unmistakable aides that you are moving towards a greater picture – your long haul objectives.

# Brainstorm with Your Team

One of the best things about a small business is that you have an intimate relationship with your team. Establishing clos-knit and comfortable ties with colleagues is conducive to creative opportunities.

Make the most of your environment to generate ideas with your team. Plan brainstorming sessions. They don’t have to be formal at all. Pitching ideas to each other without the pressure of an extremely corporate setting may generate ideas great for an innovative digital media.

3. Proofread Content

However, despite the fun type of environment you may have, always make sure to double-check your final output. EssayOnTime content manager Belinda Richardson aptly points out, “Remember that you’re still running a business, and your brand tone and image must always be consistent.”

Proofread content with writing service such as Uk-dissertation, look at audience feedback, and make sure you’re generating the kind of material audiences want to see. A trendy social media network doesn’t always work if content isn’t up to the target group’s standard.

# Survey the Audience

That said, determining your audience is the most important thing you need to do. This will serve as a guide in every action and content you churn out.

Once you’ve determined who you want to reach out to, conduct a survey, no matter how informal, to determine the audience’s wants and needs. You can then start to tailor your products or services to their demands.

# Reach Out

Since we’re talking about social media, don’t forget to reach out to your target market. Keeping your items up for display work for a big firms, but small businesses constantly have to build brand awareness.

Engage the audience by giving out promos, sending appreciation packages for especially loyal customers, and encouraging them to tell their friends about it as well. Making people know that you value their loyalty is one step in ensuring a solid customer base through social media.

# Make Use of Analytics

The numbers won’t lie – you can determine the satisfaction rate of customers through analytic tools that are available online.

Tools like Facebook Insights or Twitter Analytics can tell you how people are responding to your content. Tweak your output accordingly to how audiences respond.

With these tips, you can help generate brand awareness and eventually, sales and conversion, for your business. The road is long and not for the faint of heart, but it can be rewarding for the innovative and the determined.

Social Media Hasn’t Changed Marketing, So Be SMART

Marketing is the same as ever, it is just the marketing channels that has changed. The principles are still the same in that you manipulate people’s thoughts and actions based on what they see or hear. Use SMART on social media – Specific Measurable Attainable Relevant Time.

Many of the marketing tactics that still work within traditional media will work on social media, so long as you are using and adopting the correct channel and are targeting the correct audience.