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Maximize Landing Pages Tips

Your digital marketing campaign can not be complete without properly formatted landing pages aimed at attracting a specific audience to your business.  Only a web design agency in Bucks County can fully understand and appreciate what makes your so trivial to the community.  There’s more that goes into a landing page than you might think.  In this guide, we will go over the basics of landing page anatomy to ensure the largest return on investment.

# Headline and Subheader are Vital

Through our past experiences working with clients all over the Philadelphia region, landing pages that don’t tell you EXACTLY what the rest of the page is about, is borderline useless.  You only have 3-5 seconds to make a good first impression on your potential customer so it’s best to assure them that they’ve come to the right place.

Let’s say that you run the digital marketing for a new brewery that just opened up in Philadelphia and you want to attract more customers to your brick-and-mortar location through an effective landing page.  To start, a good headline to attract an audience and to identify yourselves might look something like, “Infinity Brewery’s taps are open for business!”

Directly underneath this should be your subheader, which might look something like, “A new Philadelphia brewery providing a relaxed atmosphere, sharable finger foods, and the best beer made south of Market Street.”  In a matter of 3 seconds, any viewer knows exactly what your brand is, what service or product you provide, where your general location is, and encourages to read the rest of the page.

# Imagery that reflects your brand

Any decent web designer should know that more and more users are making decisions based on visual cues.  Things such as color scheme, shapes, and placement are all aspects to consider when designing your landing page.  Placement is arguably the most important factor to consider because you don’t want the image to be in a position where it takes the user’s attention away from the main points.  Instead, it should enhance the value of your headline, subheader, and call-to-action (CTA).

Let’s continue that brewery example from before; in this case, a video or series of professional photos (No, your niece’s cellphone photo won’t help) capturing the atmosphere you establish for your clientele and the products you serve would be ideal.  In this case, if your audience sees a video or photos of your establishment, they might feel enticed to go based on the look and feel on your landing page.

# Social media icons

Properly utilized social media sharing icons should be easy to see, and I know this may sound redundant but they should also be functional.  Don’t be the fool who misses out on hundreds of likes or tweets because the URL in your href is incorrect or whatever the case may be.  If people care enough about your brand to share it on social media, don’t deny them!

Depending on your specific brand you may have different social media accounts.  A carpenter may not rely heavily on Twitter or Instagram as they would Home Advisor or Yelp.  However, a local band looking to expand their outreach might utilize Facebook, Twitter, and Snapchat as opposed to Yelp or Google+.  If you notice, in the header of the Infinity Digital Agency website is where our social media icons are located, making it nice and easy for people to check them out!

# Call-to-Actions

Give your audience a reason to move forward in the conversion process.  A local newspaper or magazine might feature a form to sign up for their newsletter.  Restaurants could benefit from a button that links to their special deals and coupons.  In any case, a good call-to-action should stand out.  Try to avoid using the blacks, whites, and greys of the color spectrum.  Instead, make it stand out by using your primary colors.

In addition to prominence, the text inside your CTA should be in-line with the process.  If the user is signing up for a newsletter campaign, have the link text say, “Subscribe to Newsletter” as opposed to just, “Submit” or “OK”.  If your CTA meets these criteria, your local SEO will no doubt be improved.

# Add value to your brand

Why should your customers continue navigating through your site?  If your landing page doesn’t answer this question then it’s time to reevaluate some things.  This is an often over-looked aspect but it should not be ignored.  In all honesty, it can be summed up in 3 or 4 short bullet points.  Why should your customer do business with you instead of your competitors?  Express to them that their satisfaction is your guarantee, or that you’ve been doing business in the community for 50 years, really anything that makes you stand out from the rest of the pack.

If applicable to your industry, even a few of your best testimonials would be a great addition.  Potential customers seeing the words of satisfied customers can go a long way in acquisition.

No landing page is complete without these

Landing pages are a key factor in search engine optimization because they can expand your specific market astronomically if done correctly.  Simply put, companies that create 10-15 effective landing pages see a 55% increase in leads.  One more key element to keep in mind is that if you are in the process of creating multiple ones, each one needs to contain unique content.  Having the same content across multiple landing pages will get you penalized by Google.

So in essence, landing pages should be concise, visually appealing, and simple to navigate.  You only have 3-5 seconds to make a good first impression so keep all of the above aspects in mind when creating yours.