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Keeping SEO Clients Forever?, Here Its Tips

# Good SEO customers are rare!

For those of us in the computerized advertising industry, offering a site is genuinely clear and simple. A site is a visual representation of a brand and the establishment of its online nearness. Entrepreneurs with a professionally planned website use it to showcase their items and administrations for a justifiable reason. In any case, we realize that a site can just do as such much and that some kind of showcasing (whether it be SEO, online networking effort, and so forth) is fundamental for growing a brand.

Notwithstanding clarifying the idea of SEO can possibly simply befuddle your customer. In the event that you are sufficiently fortunate to have a strong establishment of SEO customers, keeping them glad is anything but difficult to do in the event that you have the important outlook and the vital instruments available to you. In this brief guide I’ll clarify probably the most fundamental approaches to keep your customers on board and fulfilled!

# Don’t promise the world, Give reasonable expectations

Jumping the gun by saying, “Oh yeah we can get you to the top spot on Google and increase your revenue by 30% in as little as 2 months,” is a TERRIBLE way to start an SEO campaign.  In the mind of the client, by the time 2 months is over they expect to see themselves #1 on the Google SERPs and see a bump in revenue, and why wouldn’t they?  You promised them, right?

Any good SEO consultant knows that it could take upwards of 3-4 months to START to see organic results, and possibly a few months after that to really see the desired ones.  But if you lay out all of the facts and timelines in the beginning while keeping the expectations within reason, you won’t be forced to have unpleasant phone calls explaining why you weren’t able to keep your end of the bargain.

# Learn everything you can about them as people and as a business

We at Infinity Digital Agency make a point to get to know our clients on a first-name basis.  With frequent phone calls, email correspondences, and even in-person meetings it’s possible to be talking with clients more than you do your own family!  With an exchange of services and monetary compensation, learning every detail about your client helps everybody in the long run.  And in the event that your clients’ campaign sees a decrease in results compared to the previous month, that unfortunate phone call will be much easier to make if you are on good terms; which brings me to my next point:

# Be honest

It shocks me when businesses try to hide results from their paying customers, especially when those results aren’t favorable.  Just think about it, wouldn’t you want the company you hired to perform a service to be 100% honest with you?  You should have answered, “Yes!”  If the performance of your client’s marketing campaign is lower than you anticipated, odds are there is a reason and they have the right to know!  If you lie or hide the truth once, who’s to say it won’t happen again?  Your client will find out eventually and I can guarantee you that phone call will not be a pleasant one.

# Don’t force them into contracts

Contracts are a great way to ensure your agency has revenue continuously coming in but the results you are able to provide should keep your clients paying– not a piece of paper signed months ago.  At Infinity, we don’t lock our clients into year-long contracts and in fact, a number of our clients have had bad experiences with other agencies who have forced them to sign on for at least a year.

We can’t tell you how many times we’ve heard, “We didn’t feel like a priority,” from new SEO clients who were locked into a contract at other agencies.  With us, you get personalized care and attention because we truly don’t consider ourselves successful until your return on investment is positive!

# Give them the results that are relevant to them

There’s no doubt you may have some clients that have a hands-off approach who just let the internet people work their magic.  If that’s the case, when you’re assembling reports it may be a good idea to show them the big picture items that they truly care about.  There’s no cookie-cutter reporting, it’s all about understanding every client’s needs.

You may have clients that call 3 times a week wondering what their performance has been over the last few days.  If that’s the case, then it may be in your best interest to assemble a comprehensive report and review it with them step by step.  Again, what is important to your client’s marketing campaign should be indicative of what’s on the report.

# Good SEO clients are in it for the long haul

We at Infinity Digital Agency have been fortunate enough to keep dozens of satisfied SEO clients.  Our longest client has been with us since the beginning and what keeps them coming back is the fact that we treat them like an extension of our Infinity family.  Don’t ever let your clients know what it feels to receive cheap SEO service!  Afterall, wouldn’t you rather do business with a company with whom you could have a chat about non-work related things?