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Category Archives: Business

How to Avoid 5 Small Business Challenges with Working Capital

There are so many challenges for small business owners, many of which pop up unexpectedly. Most of these challenges will require that you have sufficient working capital to resolve them. These extra funds can be secured through numerous business funding sources. For example, merchant loans are an increasingly popular option through an alternative lender like First American Merchant. Your business can secure the funds it needs in as little as 24 hours.

The following list details 5 of the major challenges your small business might face that can be addressed with additional working capital:

  1. Cash-flow Problems

If the amount of money leaving your business exceeds the amount coming into your business, your experiencing negative cash-flow. Believe it or not, your business can be profitable and, at the same time, have negative cash-flow. Without cash-flow, your business will be unable to compensate employees, pay rent, cover day-to-day expenses and purchase inventory. Securing extra working capital ensures you have the funds you need to cover expenses

  1. Fatigue

It takes happy employees and a well-rested business owner (you) to run a successful small business. If your business is short-staffed, your employee’s performances will likely decline. Likewise, if you’re trying to pick up too much of the slack (even if your super passionate about what you do), your business’ overall success will decline. Applying for working capital lets you add new members to your team, and allows your existing team to avoid unnecessary stress.

  1. Equipment Needs

With the capital it requires to fund day-to-day operations, it can be incredibly difficult to purchase new equipment to replace broken and outdated ones. Trying to operate with broken equipment can be extremely stressful, not to mention unsafe. If it’s hard to find the extra funds to make repairs, complete updates or purchase new equipment, finding extra working capital can help.

  1. Sustaining Growth

Success always requires growth. Growth requires working capital. Unfortunately, if growth happens to quickly, quality is sacrificed. Having additional working capital allows you to find a balance between quality and growth. Having extra funds ensures you have the capital you need to fund growth and plans for expansion, while also maintain your quality standards.

  1. Limited Resources

One of the biggest areas that suffers when resources are limited is marketing efforts. Limited resources prevent small business owners from reaching out and attracting new customers, while also keeping existing customers. Boosting working capital ensures you can implement online advertisements, promote social posts, print flyers, etc. You won’t have to set aside marketing ideas because of financial needs.

How to Avoid Buying Fake Goods

Consumers who are tricked into purchasing knock-off goods online have a lot more to be chary about than receiving inferior products. According to experts, the ability to spot a phony website can help you protect your online payment account, therefore protecting your money and even your identity.

Anti-counterfeiting professionals say the production and sale of fake goods is a global problem affecting virtually all products from what we wear to what we eat. Anything original that takes over the market is being counterfeited. These illegal activities are a source of funding for prearranged crime activities which is most consumers overlooked when they use their credit card in an attempt to buy cheaper goods.

As soon you give out your data, fraudsters may use your identity to put extra charges using the data in your credit card.

  • Research thoroughly

To avoid purchasing forged goods, you should do a thorough research to get the details of an online store before making a purchase. In most cases, fraudulent websites usually imitate valid sites.

For popular retailers, false sites will offer goods at relatively lower prices, using the idea of special offers to attract customers.

  • Check for obvious red flags

While some websites have search tools to assist buyers in establishing if a site marketing and selling their genuine products online are from certified retailers others don’t. Therefore, you have to look for noticeable red flags on any site, for example, grammatical errors and spelling mistakes or a store using web-based email addresses like Hotmail, Yahoo, or Gmail as their contact detail instead of a company email address. Also, avoid merchants who ask you to send them your credit card data via email.

  • Go for sites with more secure encryption

Another thing to observe is to ensure the retailer’s site address begins with “https://” and not “http://” — the “s” shows a more secure website.

Report the scam

If you use a credit card to buy the knock-off goods, the damage can often be mitigated. Report to credit card Company; they don’t tolerate at all, the purchase or sale of counterfeits

Credit card companies are offering more protection for credit card holders by issuing a chargeback to reimburse buyers who suffer online fraud. After repaying you, they close fake retailers’ accounts.

All you need to do is file a complaint with your credit card company, send the website address, the date of purchase and amount paid. Once the goods are declared non-authentic, the credit card company and issuing bank will initiate a chargeback.

Beware of online scammers looking for naïve buyers to exploit- a single mistake of sending you card details by email may lead to a lot of problems.


Tips to Get Mobile Marketing Campaign


At the point when was the last time you utilized just your desktop computer to look for items and administrations on the web? In case you’re similar to the vast majority, it was before the rise of cell phones like cell phones and tablets. Indeed, even grandparents have become acclimated to utilizing their cell phones for calls, messaging, shopping and collaborating with family and companions via web-based networking media. In the event that they’re doing it, you can depend on pretty much every other person on the planet is doing it too. In case you’re not kidding about achieving your intended interest group, then versatile advertising is an outright should. One method for doing this is utilizing nearby SEO strategies to help customers discover your organization.

There are a huge amount of ways you can provide food you’re promoting effort to portable clients. An incredible place to begin is with your site.

# Mobile-Friendly Design

Ideally, you’ve as of now upgraded your site with a versatile neighborly outline, which implies that it’s responsive and has dynamic-serving to guarantee site speed. A responsive website architecture is the best approach to take into account web clients, regardless of what gadget they’re utilizing. It will likewise help your site rankings in web crawlers, which put substantial accentuation on versatile kind disposition. You can take in additional about this from a portion of the best neighborhood SEO organizations in the region.

# Page Speed is Everything

Besides appeasing the Google gods, having a fast website will also keep your visitors happy. This means a lower bounce rate. Numbers show that 40 percent of internet surfers bounce from a site when it takes longer than three seconds to load.

You can find out how your pages are doing by using tools like PageSpeed Insights. It will check for mobile and desktop load times, and it will outline which features and elements are an issue. Another tool to consider is called GTmetrix.

To learn more about any speed concerns you come across, you should check out your AMP (Accelerated Mobile Pages) data. You can have AMPs used in your web design to help boost up the speed of your pages for mobile devices. This is nothing more than a stripped down version of HTML, allowing the pages to run more quickly and smoothly. Stats show AMPs tend to load 15 to 85 percent faster.

# Claim Your Business…Everywhere

There are business listings just about everywhere on the web, including Yelp, Yellow Pages, Bing Places, Foursquare and CityGrid. If your business is listed in these local directories, then claim them as your own and fill in all the current, up-to-date information. Why is this important? Because people really do use these sites to find products and services locally (using mobile devices). And don’t forget about Apple Maps, which is used by iPhone users.

# Keep Watch of Google Analytics

Here, you can find out information about your mobile stats, which you can review by time, day and device. See how people are accessing your site and how long they’re spending on it. Which pages are performing better than others? If you have a blog, this can help you determine which type of content you should continue pushing out to attract more mobile users.

# Publish Content that’s Mobile-Friendly

Speaking of content, you need to make sure to create it so that it’s mobile-friendly. This means making it scannable using bullet points, short and concise paragraphs and implementing links and share buttons. Your meta data should also be short and to the point. Keep in mind the schedules of users when you publish – for instance, publish shorter content during the morning and afternoon, when they are most likely commuting to school or work, and the longer pieces in the evening and on weekends.

# Consider Using Google My Business

Being found in the search engines is the key to obtaining long-term incoming traffic. If people can’t search for your business and actually find it, then there’s a lot of work that needs to be done. Local Search Engine Optimization is key for helping users find companies like yours. This can be done using Google My Business, which allows you to fill in all of your business details, such as contact info, address and hours of operation. This is then displayed on Google Maps and Search. You can edit your information from one platform, as well as add photos and reply to comments and reviews. This is something that can help you with the management of your online reputation.

About Organizations

While the significant organizations all go for Informatica for filing their information since they have truckloads of it to store, numerous littler firms additionally utilize the product. Informatica is likewise frequently used to guarantee the framework’s smooth running. It does not shock anyone that Informatica counseling is such a present pattern, these days.

Informatica likewise has a ton to do with Web insight and web knowledge preparing. Essentially, web knowledge is a kind of logical research and a zone of online improvement that focuses on the part of manmade brainpower and IT with regards to the most recent items, blueprints and administrations, particularly those that are go through the Worldwide Web. There are various fields that fall under this class including information mining, design acknowledgment, recovering old data, examination that anticipate the semantic web, warehousing on the web and disconnected information and various different things. Web knowledge preparing is particularly concentrating on customizing the web and making it more versatile.

Specialists in web insight say that if the IT group of a firm is not appropriately prepared in the power focus part of Informatica, it will turn out to be for all intents and purposes inconceivable for them to have the capacity to plan and run a smooth IT warehousing framework and thusly, the whole information arrangement of the firm will crash. Along these lines, it is vital for them to get Informatica control focus preparing to guarantee they get the power building abilities that such preparing gives. Utilizing these abilities, advisors will discover they are better at fitting into the most recent model of the IT business. The preparation program is, itself, centered around accomplishing some specific points in a pre-chosen timeframe. Additionally, the whole program is objective-driven in nature to guarantee legitimate preparing.

Informatica power center training will focus on slowly going through each and every feature and function of Informatica so that when IT firms send in their workers for training, they are thoroughly trained in the ways of the software system. All students will be made to participate in the lectures and special care will be taken to ensure that they all catch up with what is being taught in class. The lectures will first introduce to each student, the actual feature and what it entails. Following that, the students will be taught how they can use the said feature for particular purposes and lastly, any problems they may encounter will also be introduced, along with ways to solve them.

Informatica consulting will only emerge as a successful industry once Informatica training is made common amongst IT individuals. These classes are meant to do just that. In a limited timeframe, students will have to solve problems to show their Informatica skills. This will help them conquer another IT field.

In the era of the internet, cloud management has seen a huge boost because firms are trying to get things done as quickly as possible. Therefore they are giving preference to the data management software that gives them real-time services – the cloud. This is exactly what is being taught in Universe Designer training courses, as well. In today’s day and age, every IT agent needs to know how to run cloud computing and data management services as this is a must-have quality in the industry. The cloud technology basically brings together the whole data of a firm and makes it centralized so that every person trying to access any kind of data will be able to do so quickly, effectively and will get their hands on the same kind of data all through. Many firms have been offering different kinds of cloud services to firms. For example, many are currently enrolled in Informatica developer training to learn about their cloud services.

As the use of the cloud as the core operating system in organizations increases, more and more data management technologies are being introduced that run on the cloud. They are great alternatives for traditional ways of managing data. Cloud databases, along with DaaS – or database as a service – have become the go-to options for organizations looking for a newer and better data management system within their organization. Web intelligence is also another thing going towards the cloud. In web intelligence training UK, this is being taught quite a lot, now. In addition, integrating data and vending stuff better is another way through which the cloud is taking over data managing. Warehousing data through the cloud has also been introduced. Software as a Service, or SaaS, applications are also going to the sky. The cloud technology is truly taking over, completely.

Build Brand with Influencer Marketing

Influencers drive the world as we know it – in any event that is how it is in the promoting domain. As a brand, it’s imperative to spread word about your business any way you can. The issue with most organizations is they squander a lot of time, exertion and cash on strategies that essentially don’t yield comes about. All things considered, you can rapidly construct your online notoriety when you include influencer outreach into your administration methodology.

It appears to be sufficiently basic, however connecting with influencers pertinent to your industry and group of onlookers isn’t generally straightforward. So here is a brisk guide for the individuals who are simply learning of this new idea.

# What Exactly is an Influencer?

An influencer is a man or brand that has a lot of supporters. This individual or element additionally impacts the contemplations, perspectives and buys of that taking after. They have online networking records and sites they are exceedingly dynamic on. Influencers are likewise referred to go about as brand promoters. The term influencer suits this element flawlessly in light of the fact that they accomplish more than simply make mindfulness – they drive activity.

It doesn’t make a difference what number of online networking adherents you have, in case you’re not ready to impact them, then you’re not going to get much of anywhere with them. All things considered, it doesn’t bode well to connect with online networking account holders who have a substantial after and next to zero impact. They can give you presentation, however you can’t ensure their devotees will take the lure.

# Does Your Brand Really Need Influencers?

You have to start thinking like a consumer, if you want to attract them. Consumers use the web to find information about products and services before making a purchase. Social media and search engines are the primary sources for such data – and who’s content and profiles do you think show up on top? Those with authority and credibility – in other words, influencers.

If you can get these individuals and brands to talk about your company, then your brand mentions will be at the top of these searches, which means more visibility for your business. Influencers have loyal audiences, who are willing to check out the bands they promote.

# Think About Your Target Audience

Now that you see the value influencers can add to your online reputation management, you need to find influencers who cater to your particular market. But you don’t want to reach out to just any influencer – they must have an audience that resonates with your brand products and services. You can work with online reputation management services in Los Angeles that can help with your influencer outreach endeavors.

# Finding Influencers for Your Brand

It’s time to create a list of the top influencers in your industry that have a following filled with your target customers. Keep the following tips in mind as you begin your selection:

  • Relevance: The influencers you choose should resonate with your brand. Obviously, you wouldn’t want to target musicians if you’re an AC repair company. While they do have a large following, their tweets about your services aren’t really going to bring in new business for your company.
  • Reach: The potential reach the influencer has is very important. You want to ensure that their posts regarding your brand will be seen by thousands of potential customers.
  • Actionability: This is where the influencers magic comes into play. Their posts should help stir action from their followers, so they click on the link to come to your website. Without this, their efforts will be fruitless.

# Where to Look for Influencers

There are clever ways you can find influencers in your industry. Now that you have some idea of what you’re looking for, use the following methods to start gathering names for your list:

  • Social media monitoring: Use keywords and hashtags in the search box to find mentions of certain products or services related to your industry.
  • Set up Google alerts: Do the same thing on search engines to find out who’s talking about topics related to your brand.
  • Blogger outreach: Once you find blogs that are related to your industry, reach out to them to write guest posts.

Small Businesses Online Security

The spotlight for online security for independent companies in the United Kingdom has never been brighter. The new European Data Protection Regulation, which controls the movement of individual information inside the European Union (EU), will come into full impact by April 2018 – which replaces the past Data Protection Directive because of its obsolete rules.

In spite of the UK’s EU submission vote in June 2016, which saw the UK vote to leave the European Union with 52% voting to leave (, we will in any case need to take after the new Regulation if private companies in the UK wish to exchange with nations inside the EU. What’s more, independent ventures need to listen up, or hazard being deserted in the event that they neglect to expand their security and ensure their information.

A late review by the Close Brothers uncovered that 63% of UK little to medium enterprise’s (SME) proprietors and administration have picked not to put resources into online security, with 36% saying they are not worried in regards to it by any stretch of the imagination (source: Close Brothers). With the quick approaching European Data Protection Regulation changes these measurements are reason for caution.

Here, we have highlighted three of the top dangers in online security for independent ventures with the goal that you can begin contemplating what you have to do to ensure your business and plan for the new European Data Protection Regulations.

# Risks in online security for small businesses

— Increasing threat

A large majority of small businesses in the United Kingdom simply ignore the threat of cyber crime against their small business because they don’t believe they are a target or worth the effort. But you might be surprised to know that it’s not the big-fry businesses hackers are after, small businesses are actually top of the list when it comes to targets for hackers – generally because of the lack of online security they have in place.

Stop them in their tracks and protect your small business now before it’s too late. Take the proactive approach and look into what measures can start being introduced to your small business in order to improve your online security and protect your businessand your customers’ valuable data from hackers.

— Cloud data

The Cloud has changed the way businesses work. We can now be more agile than ever, employees can work whenever and wherever they like thanks to the Cloud, and we can access our data at the drop of a hat – even if we’re the other side of the world. But this comes at a cost and introducing Cloud systems which have not been thoroughly researched or properly set up could result in a serious data breach. Xero accountants, Approved Accounting, think small business owners shouldn’t be afraid to embrace new technology, especially if they want to experience business growth, but should approach with caution. “Use Cloud platforms which put security at the heart of what they do” says owner of Approved Accounting Jon Green, “find out as much as you can about their security and data protection policies, and if that information isn’t readily available then ask for it.” Keeping records, such as financial data on a computer or hard drive is a disaster waiting to happen – but storing that data on a platform which isn’t secure could also land you in hot water, and in the worst case scenario could cost you your business.

— Untrained staff

Your team are your small business’ biggest asset, but when it comes to cyber crime they can be your biggest risk if they are not made aware of the dangers of their online activities. Spoof emails and ransomware are becoming increasingly common in small businesses. 54% of businesses in the UK have been targeted by some form of ransomware attack, according to a survey from secutiry firm, Malwarebytes. Ransomeware steals and encrypts all of your data, which you can’t get back until you’ve paid the hackers a ransom – some businesses have reported paying in excess of $50,000 in order to get their data back and keep their business unscathed.

Ensure your staff are educated on the types of attacks they may come across, such as spoof emails, and put procedures in place so everyone knows what to do should you be targeted. Employing a reputable IT support company will help ensure you are protected and up-to-date with the latest threats.

Know The Advantages and Disadvantages of Ebook Marketing


As more individuals move from print books to their digitized adaptations, eBook advertising has turned into an appealing road for writers to investigate instead of the conventional method for promoting that included reaching distributing houses or operators and a considerable measure of persuading to get your book out. In addition, some conventional distributers search for books that will interest specialty markets and point of confinement their advertising to specific types.

Digital book advancements, then again, are quick, simple and can possibly place you in moment spotlight. Perusers simply cherish the comfort of having the capacity to convey a thousand books in one little electronic gadget. In addition, eBooks are not as expensive as their print partners. eBooks are a pattern among the new era of perusers, and these are an extensive arrangement of an intended interest group to advertise your book effectively.

Indeed, there are many preferences and impediments of eBook promoting. How about we talk about a couple of here:


# E-books are growing in popularity among the readers

In the past few years, eBook sales have increased exponentially, and the popularity of eBooks as compared to print books is definitely on the rise. eBooks are simply convenient to carry around, read anywhere and anytime. Most eBook readers come with a backlight that makes it possible to read under low-light conditions too. Users can take their entire ‘library’ wherever they go! Well, other than the traditional route, ebook promotions could be a quicker way to establish yourself as an author.

# Fast and easy

You can publish an eBook yourself, or get it done via a book marketing company. Either way, it’s going to be a lot faster than traditional publishing. If you decide to do it yourself, complete your manuscript and convert it to the formats that most of the popular eBook-readers use, and submit the finished book to the most famous avenues available for publishing an eBook. If you contact an eBook publisher, they will also make sure that your book is available at all the major online bookstores.

# Costs little or nothing

EBook publishing and marketing costs way less than the traditional methods. eBooks can be submitted to various popular websites to gain the right kind of visibility without spending a fortune on advertising and marketing.

# Revision and update

EBooks can be revised and updated whenever you want. In a case of non-fiction books, you can quickly change the content that has become obsolete and adds information that is more relevant in this rapidly changing world.

# Strong eBook sales record could create a good impression on a publisher

If you are using a combination of an eBook and a print copy, the eBook serves as a means to an instant spotlight. With the reviews and the number of downloads, you can quickly gauge the popularity of your book and the type of audience you might want to target for your print copy. It helps put things in the right perspective when you prepare a marketing plan for your print version. If your eBook sales records are great, it helps create a good impression on a prospective publisher.


# Resistance to change

Some people still prefer print books. They resist any changes in their core habits, and if reading a print book appeals to them, they might not care for electronic versions. Marketing your books to these readers might be a daunting task.

# Reproduction of graphics

EBook readers do not have a standard format and some of them do not even support the display of graphics. Moreover, some of the low-price readers support only a black and white screen. For particular types of books, this might not be a hindrance, but for textbooks and books that require illustrations, this is a major setback.

# Digital rights management

While distributing books via the digital media, protecting the author’s copyright is one of the prime concerns. Copying and duplicating a file is very easy and piracy has become a major problem. Encryption and secure distribution of eBooks could be one way to preserve the copyrights of authors.

eBooks and print books go hand in hand. eBooks can never completely replace print books, and traditional books will never become obsolete. Whether you are a budding author or an established author, marketing your book in the right way is the key to success. There are many advantages and disadvantages of marketing eBooks. Make sure that you understand them before you create a marketing plan that will help you market your books to the right target audience.

Logistics & Supply Chain Mobile Apps

A couple of years back, the expression “coordinations” was connected with just a couple works on including transport, messenger, supply and so forth, be that as it may, the changed situation at present has added numerous new angles to this term. Store network too has experienced a similar stage and advanced chains are no longer detached from each other inside the plan of action. The relationship of innovation with these administrations have helped their execution as well as conveyed accommodation to the end clients. Educated experts are supporting their endeavors with the most recent portability gadgets and applications keeping in mind the end goal to be at the front column with regards to rival them.

Due to the immediate and simple reach of portable applications among clients, these organizations are grasping their administrations and bringing change into what they have been doing up to now. With the assistance of versatile applications, organizations are following stock and shipments, building up obtainment exchanges and re-requesting forms, collaborating continuously with provider accomplice both inner and outside. The accompanying study tosses all the more light on the applications that help Logistics and Supply chain make progress in their operations;

# Scandit Barcode Scanner SDK

This is an award-winning app, which transforms, tablets, smartphones and wearable devices into enterprise-grade barcode scanning tools for employees and users. The Scandit Barcode Scanner Demo app displays the barcode scanning performance of the Scandit Barcode Scanner SDK. Scandit keeps itself apart from the rest of the barcode or QR code scanners by not demanding the data to be perfect for the process. This app also comes with the feature of cross platform capabilities.

# Evernote

Although, this app does not cater to the requirements which enterprises linked with logistics, inventory management and warehousing generally have, however, its dynamic and extremely useful tools enable you to organize your work effortlessly. Using this app you can write, collect and capture ideas as researchable notes in a variety of formats, checklists, notebooks and to-do-lists. You can use its camera to capture, scan and comment on pieces of papers such as printed documents, business cards, handwriting and sketches.

# Logistics

This app is especially designed for Android devices that track vehicles, drivers, shipments and clients. Simply register and start operating your tasks on the go. Logistics is one of the best solutions to the queries of the enterprises associated with warehousing. This app comes with a few exceptional operational capabilities which offers help when you juggle with your warehouse and logistic operations. Simply install this mobile app solution and get the visibility of your enterprise extended.

# EazyStock

EazyStock is inventory optimization software, which lowers costs on one hand and boosts the availability of your speedy turning more profitable items on the other. Having convenient API integrations with any Enterprise Resource Planning (ERP) tool, inventory professionals can automate acquirement and refilling procedure that were just a work of guess and slashing into profit margins. The KPI dashboards display how things are piling up and where you can cut down the cost. Above all, this app is available absolutely free for users.

# CoPilot Truck

Emerged as a game changer for the logistic and chain supply industry, CoPilot Truck basically offers you a map and direction for the best routing. This is one of the vital apps for the professional driver industry. Unlike from the average Google Maps app, CoPilot comes loaded with a few unique features as well as algorithms that help drivers drive on more accurate routes. These routes are based on the more dynamic information including the kind of load for dangerous material transport, routing parameters and recommendations on the height of a truck as well as the weight.

# GasBuddy

GasBuddy is a very popular app, which is dynamically built for the Logistic and Chain supplier industry and it lets you locate the cheapest gas station nearby. It dynamically assembles information from a giant user base in Canada and the United States to help you find the cheapest cost across a number of different stations. This can pave the path of a serious saving for the fleets hauling freight across the country and saving some cents per gallon; thus, can contribute a lot in this saving.

#  Service Max

This app is appeared on the horizon as one of the major tools for field service management. Its 100 percent establishment relies on the Salesforce1 platform and it seamlessly establishes an association with service contracts, parts management, order management, social media customer monitoring, workforce optimizing, customer communities and analytics into an organization’s sales force system. As far as creating an end-to-end view of your service organization is concerned, ServiceMax offers a 360 degree outlook and regardless of location, its technicians provide help to give apt solutions to the customers’ issues. Its unique features like Smart Sync, an easy to use calendar, one touch native link, automated pricing rules and many more make it one of the most dynamic tools.

Keeping SEO Clients Forever?, Here Its Tips

# Good SEO customers are rare!

For those of us in the computerized advertising industry, offering a site is genuinely clear and simple. A site is a visual representation of a brand and the establishment of its online nearness. Entrepreneurs with a professionally planned website use it to showcase their items and administrations for a justifiable reason. In any case, we realize that a site can just do as such much and that some kind of showcasing (whether it be SEO, online networking effort, and so forth) is fundamental for growing a brand.

Notwithstanding clarifying the idea of SEO can possibly simply befuddle your customer. In the event that you are sufficiently fortunate to have a strong establishment of SEO customers, keeping them glad is anything but difficult to do in the event that you have the important outlook and the vital instruments available to you. In this brief guide I’ll clarify probably the most fundamental approaches to keep your customers on board and fulfilled!

# Don’t promise the world, Give reasonable expectations

Jumping the gun by saying, “Oh yeah we can get you to the top spot on Google and increase your revenue by 30% in as little as 2 months,” is a TERRIBLE way to start an SEO campaign.  In the mind of the client, by the time 2 months is over they expect to see themselves #1 on the Google SERPs and see a bump in revenue, and why wouldn’t they?  You promised them, right?

Any good SEO consultant knows that it could take upwards of 3-4 months to START to see organic results, and possibly a few months after that to really see the desired ones.  But if you lay out all of the facts and timelines in the beginning while keeping the expectations within reason, you won’t be forced to have unpleasant phone calls explaining why you weren’t able to keep your end of the bargain.

# Learn everything you can about them as people and as a business

We at Infinity Digital Agency make a point to get to know our clients on a first-name basis.  With frequent phone calls, email correspondences, and even in-person meetings it’s possible to be talking with clients more than you do your own family!  With an exchange of services and monetary compensation, learning every detail about your client helps everybody in the long run.  And in the event that your clients’ campaign sees a decrease in results compared to the previous month, that unfortunate phone call will be much easier to make if you are on good terms; which brings me to my next point:

# Be honest

It shocks me when businesses try to hide results from their paying customers, especially when those results aren’t favorable.  Just think about it, wouldn’t you want the company you hired to perform a service to be 100% honest with you?  You should have answered, “Yes!”  If the performance of your client’s marketing campaign is lower than you anticipated, odds are there is a reason and they have the right to know!  If you lie or hide the truth once, who’s to say it won’t happen again?  Your client will find out eventually and I can guarantee you that phone call will not be a pleasant one.

# Don’t force them into contracts

Contracts are a great way to ensure your agency has revenue continuously coming in but the results you are able to provide should keep your clients paying– not a piece of paper signed months ago.  At Infinity, we don’t lock our clients into year-long contracts and in fact, a number of our clients have had bad experiences with other agencies who have forced them to sign on for at least a year.

We can’t tell you how many times we’ve heard, “We didn’t feel like a priority,” from new SEO clients who were locked into a contract at other agencies.  With us, you get personalized care and attention because we truly don’t consider ourselves successful until your return on investment is positive!

# Give them the results that are relevant to them

There’s no doubt you may have some clients that have a hands-off approach who just let the internet people work their magic.  If that’s the case, when you’re assembling reports it may be a good idea to show them the big picture items that they truly care about.  There’s no cookie-cutter reporting, it’s all about understanding every client’s needs.

You may have clients that call 3 times a week wondering what their performance has been over the last few days.  If that’s the case, then it may be in your best interest to assemble a comprehensive report and review it with them step by step.  Again, what is important to your client’s marketing campaign should be indicative of what’s on the report.

# Good SEO clients are in it for the long haul

We at Infinity Digital Agency have been fortunate enough to keep dozens of satisfied SEO clients.  Our longest client has been with us since the beginning and what keeps them coming back is the fact that we treat them like an extension of our Infinity family.  Don’t ever let your clients know what it feels to receive cheap SEO service!  Afterall, wouldn’t you rather do business with a company with whom you could have a chat about non-work related things?

Content Writing Tips in Mobile-First Indexing

For a considerable length of time specialists have been harping about the significance of portable neighborly outline and substance. As far back as the primary cell phone was imagined and individuals began utilizing their hand-held gadgets to get to the Internet, clearly this was the pattern that wasn’t just going to leave.

Still, a great deal of destinations neglected to furnish their portable clients with the most ideal experience – exploring sites that are not versatile benevolent on your cell phone is burdensome and requires significant investment. All the more critically, it pushes clients far from your site. In the end –and gradually – everybody began adjusting to it keeping there are still locales that are somewhat less portable well disposed than the rest, essentially all that you see on the web today is planned in view of versatile clients as a primary concern.

Everybody who’s tried is going to receive the rewards. Those specialists that were asking you to remember your versatile clients weren’t talking out of their rear end, exculpate my French!

# Google Index Going Mobile-First

Just the other day, on November 4th, Google announced that they are going to make their index mobile-first. What this means is that their algorithm is going to primarily use your site’s mobile version to rank your pages. The mobile version of your site will provide Google with data and snippets that will then be used and displayed in search results. This made some big waves in the industry and there’s hardly anyone that hasn’t reported on it.

This is an extremely important shift. Of course, if you don’t have a mobile version, your desktop version is going to be used instead. However, you might notice a drop in rankings and be overtaken by sites and webmasters who took the time to play along with Google.

Google experts note that the shift is going to be gradual and on a small scale first – they need to test it out before it’s rolled out globally. They offer a few recommendations to webmasters who are willing to ramp up their game before this change hits everybody.

You already have a responsive or dynamic serving site – this means that your site already displays as it should on different devices because the code you’re using can recognize where the visit is coming from. If this is the case, you probably won’t need to change anything.

You use different markup across mobile and desktop – this means that you are basically displaying different pages, depending on whether the visit is coming from a desktop or a mobile device. In this case, some changes are going to be necessary.

–   Check to see that you’re serving structured markup for both versions

–   Use robots.txt tool to check that the mobile version is available to Googlebot

–   Verify your mobile version in Search Console

Google is now encouraging everyone who hasn’t done so by now to build a mobile version of their site. However, there is a caveat – it’s better to continue using your desktop version than a broken or incomplete mobile version. Take your time and launch your mobile site when you’re completely ready. There is no need to rush since this change is still some time away from being rolled out on a global scale.

# Tips on Writing for Mobile

Now that I’ve covered why it is important to look to your mobile users when creating a website, let’s move on to how to create written content for those responsive sites. The approach here is dramatically different because people consume this content on the fly and they don’t have time for long-winded ramblings.

Here’s my advice on how to tackle this issue:

# Get to the Point as Soon as Possible

Everyone loves a good intro but not when we’re busy doing other things. People don’t have the time to read superfluous stuff these days. Most of us are reading on our smartphones to kill time between other activities: meetings, chores, bites, waiting for that commercial break to be over – we want to be entertained, not bored during that time. If your content doesn’t have a sense of immediacy and urgency, readers are going to skip it and move on to something that grabs their attention. Say what you need to say as soon as possible and cover the details in the paragraph below. Once you hook your reader then you can explain the finer points and finish off with a call to action if you have one.

# Chunk up the Text

Seriously, do not create walls of text. They cover the entire screen and are not appealing or inviting – if anything, they look like too much work. Do you want your readings to feel like work? Well, neither do your visitors.

Keep your paragraphs short and concise and cover one important thing in each. Another great idea is to add relevant images, photos, and videos to your text. These will keep your visitors engaged for a longer period of time.

# Use Lists!

Lists are a great way to keep your readers engaged and provide enough white space on the screen so they don’t get spooked by a wall of text. Lists are scanable and skippable and readers appreciate that. They won’t be hanging on your every word whatever you do, that’s pretty certain. By using lists you will provide them with an option to skip things they are not interested in and read the ones they want to know more about. Also, lists will keep your copy significantly shorter and that’s another thing your readers will appreciate.

Numbered lists are great when you are giving instructions and when you want the order of the list to matter. If you’re talking about items that have the same weight of importance, use bulleted lists.

# Killer Headlines are a Must

As I’ve mentioned, people will be scanning your content to see if there’s something there that interests them. You should use hard-hitting sub-headings to draw attention to important information in the body. Your headlines have to be attention-grabbing and descriptive – there’s little room for wordiness and ambiguity when it comes to mobile content.

# Analyze Your Data

Not everything you write will be an instant hit with the crowd. Some posts and articles will be received better by your readers and you should know why that’s happening. Analyze your copy, the length of paragraphs, headlines, sub-headings, and everything else to see what’s working in your case. Once you have that information, it’s going to be a lot easier to emulate successful content and recreate it.

Are you ready for the big change Google will be rolling out in the near future? If you’re not sure, go and check. There is still time to create a great responsive page and reap the benefits of this once it rolls out! Keep these points in mind when creating content – your engagement rates (and your readers) will be grateful!