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Monthly Archives: August 2016

Keeping SEO Clients Forever?, Here Its Tips

# Good SEO customers are rare!

For those of us in the computerized advertising industry, offering a site is genuinely clear and simple. A site is a visual representation of a brand and the establishment of its online nearness. Entrepreneurs with a professionally planned website use it to showcase their items and administrations for a justifiable reason. In any case, we realize that a site can just do as such much and that some kind of showcasing (whether it be SEO, online networking effort, and so forth) is fundamental for growing a brand.

Notwithstanding clarifying the idea of SEO can possibly simply befuddle your customer. In the event that you are sufficiently fortunate to have a strong establishment of SEO customers, keeping them glad is anything but difficult to do in the event that you have the important outlook and the vital instruments available to you. In this brief guide I’ll clarify probably the most fundamental approaches to keep your customers on board and fulfilled!

# Don’t promise the world, Give reasonable expectations

Jumping the gun by saying, “Oh yeah we can get you to the top spot on Google and increase your revenue by 30% in as little as 2 months,” is a TERRIBLE way to start an SEO campaign.  In the mind of the client, by the time 2 months is over they expect to see themselves #1 on the Google SERPs and see a bump in revenue, and why wouldn’t they?  You promised them, right?

Any good SEO consultant knows that it could take upwards of 3-4 months to START to see organic results, and possibly a few months after that to really see the desired ones.  But if you lay out all of the facts and timelines in the beginning while keeping the expectations within reason, you won’t be forced to have unpleasant phone calls explaining why you weren’t able to keep your end of the bargain.

# Learn everything you can about them as people and as a business

We at Infinity Digital Agency make a point to get to know our clients on a first-name basis.  With frequent phone calls, email correspondences, and even in-person meetings it’s possible to be talking with clients more than you do your own family!  With an exchange of services and monetary compensation, learning every detail about your client helps everybody in the long run.  And in the event that your clients’ campaign sees a decrease in results compared to the previous month, that unfortunate phone call will be much easier to make if you are on good terms; which brings me to my next point:

# Be honest

It shocks me when businesses try to hide results from their paying customers, especially when those results aren’t favorable.  Just think about it, wouldn’t you want the company you hired to perform a service to be 100% honest with you?  You should have answered, “Yes!”  If the performance of your client’s marketing campaign is lower than you anticipated, odds are there is a reason and they have the right to know!  If you lie or hide the truth once, who’s to say it won’t happen again?  Your client will find out eventually and I can guarantee you that phone call will not be a pleasant one.

# Don’t force them into contracts

Contracts are a great way to ensure your agency has revenue continuously coming in but the results you are able to provide should keep your clients paying– not a piece of paper signed months ago.  At Infinity, we don’t lock our clients into year-long contracts and in fact, a number of our clients have had bad experiences with other agencies who have forced them to sign on for at least a year.

We can’t tell you how many times we’ve heard, “We didn’t feel like a priority,” from new SEO clients who were locked into a contract at other agencies.  With us, you get personalized care and attention because we truly don’t consider ourselves successful until your return on investment is positive!

# Give them the results that are relevant to them

There’s no doubt you may have some clients that have a hands-off approach who just let the internet people work their magic.  If that’s the case, when you’re assembling reports it may be a good idea to show them the big picture items that they truly care about.  There’s no cookie-cutter reporting, it’s all about understanding every client’s needs.

You may have clients that call 3 times a week wondering what their performance has been over the last few days.  If that’s the case, then it may be in your best interest to assemble a comprehensive report and review it with them step by step.  Again, what is important to your client’s marketing campaign should be indicative of what’s on the report.

# Good SEO clients are in it for the long haul

We at Infinity Digital Agency have been fortunate enough to keep dozens of satisfied SEO clients.  Our longest client has been with us since the beginning and what keeps them coming back is the fact that we treat them like an extension of our Infinity family.  Don’t ever let your clients know what it feels to receive cheap SEO service!  Afterall, wouldn’t you rather do business with a company with whom you could have a chat about non-work related things?

Content Writing Tips in Mobile-First Indexing

For a considerable length of time specialists have been harping about the significance of portable neighborly outline and substance. As far back as the primary cell phone was imagined and individuals began utilizing their hand-held gadgets to get to the Internet, clearly this was the pattern that wasn’t just going to leave.

Still, a great deal of destinations neglected to furnish their portable clients with the most ideal experience – exploring sites that are not versatile benevolent on your cell phone is burdensome and requires significant investment. All the more critically, it pushes clients far from your site. In the end –and gradually – everybody began adjusting to it keeping there are still locales that are somewhat less portable well disposed than the rest, essentially all that you see on the web today is planned in view of versatile clients as a primary concern.

Everybody who’s tried is going to receive the rewards. Those specialists that were asking you to remember your versatile clients weren’t talking out of their rear end, exculpate my French!

# Google Index Going Mobile-First

Just the other day, on November 4th, Google announced that they are going to make their index mobile-first. What this means is that their algorithm is going to primarily use your site’s mobile version to rank your pages. The mobile version of your site will provide Google with data and snippets that will then be used and displayed in search results. This made some big waves in the industry and there’s hardly anyone that hasn’t reported on it.

This is an extremely important shift. Of course, if you don’t have a mobile version, your desktop version is going to be used instead. However, you might notice a drop in rankings and be overtaken by sites and webmasters who took the time to play along with Google.

Google experts note that the shift is going to be gradual and on a small scale first – they need to test it out before it’s rolled out globally. They offer a few recommendations to webmasters who are willing to ramp up their game before this change hits everybody.

You already have a responsive or dynamic serving site – this means that your site already displays as it should on different devices because the code you’re using can recognize where the visit is coming from. If this is the case, you probably won’t need to change anything.

You use different markup across mobile and desktop – this means that you are basically displaying different pages, depending on whether the visit is coming from a desktop or a mobile device. In this case, some changes are going to be necessary.

–   Check to see that you’re serving structured markup for both versions

–   Use robots.txt tool to check that the mobile version is available to Googlebot

–   Verify your mobile version in Search Console

Google is now encouraging everyone who hasn’t done so by now to build a mobile version of their site. However, there is a caveat – it’s better to continue using your desktop version than a broken or incomplete mobile version. Take your time and launch your mobile site when you’re completely ready. There is no need to rush since this change is still some time away from being rolled out on a global scale.

# Tips on Writing for Mobile

Now that I’ve covered why it is important to look to your mobile users when creating a website, let’s move on to how to create written content for those responsive sites. The approach here is dramatically different because people consume this content on the fly and they don’t have time for long-winded ramblings.

Here’s my advice on how to tackle this issue:

# Get to the Point as Soon as Possible

Everyone loves a good intro but not when we’re busy doing other things. People don’t have the time to read superfluous stuff these days. Most of us are reading on our smartphones to kill time between other activities: meetings, chores, bites, waiting for that commercial break to be over – we want to be entertained, not bored during that time. If your content doesn’t have a sense of immediacy and urgency, readers are going to skip it and move on to something that grabs their attention. Say what you need to say as soon as possible and cover the details in the paragraph below. Once you hook your reader then you can explain the finer points and finish off with a call to action if you have one.

# Chunk up the Text

Seriously, do not create walls of text. They cover the entire screen and are not appealing or inviting – if anything, they look like too much work. Do you want your readings to feel like work? Well, neither do your visitors.

Keep your paragraphs short and concise and cover one important thing in each. Another great idea is to add relevant images, photos, and videos to your text. These will keep your visitors engaged for a longer period of time.

# Use Lists!

Lists are a great way to keep your readers engaged and provide enough white space on the screen so they don’t get spooked by a wall of text. Lists are scanable and skippable and readers appreciate that. They won’t be hanging on your every word whatever you do, that’s pretty certain. By using lists you will provide them with an option to skip things they are not interested in and read the ones they want to know more about. Also, lists will keep your copy significantly shorter and that’s another thing your readers will appreciate.

Numbered lists are great when you are giving instructions and when you want the order of the list to matter. If you’re talking about items that have the same weight of importance, use bulleted lists.

# Killer Headlines are a Must

As I’ve mentioned, people will be scanning your content to see if there’s something there that interests them. You should use hard-hitting sub-headings to draw attention to important information in the body. Your headlines have to be attention-grabbing and descriptive – there’s little room for wordiness and ambiguity when it comes to mobile content.

# Analyze Your Data

Not everything you write will be an instant hit with the crowd. Some posts and articles will be received better by your readers and you should know why that’s happening. Analyze your copy, the length of paragraphs, headlines, sub-headings, and everything else to see what’s working in your case. Once you have that information, it’s going to be a lot easier to emulate successful content and recreate it.

Are you ready for the big change Google will be rolling out in the near future? If you’re not sure, go and check. There is still time to create a great responsive page and reap the benefits of this once it rolls out! Keep these points in mind when creating content – your engagement rates (and your readers) will be grateful!

Strategies of E-commerce Usability

No Second Chance!

Yes, this is the thing that happens when you have a web based business store which needs essential UX issues since the opposition between internet business sites is much high.

The accessibility impacts whether the clients move quicker or not, which means on the off chance that they don’t get what they are searching for in the twinkling of an eye they move to the following one. Also, here you are left with another client misfortune.

Presently, it’s no advanced science to comprehend the appalling impacts it could convey to your web based business webpage if this happens at a persistent rate. In this way, better you get ready E-trade site with such ease of use that it can carry out the employment in one shot.

Here are the 6 most fundamental convenience issues that you shouldn’t overlook :

# User-Friendly Navigation

Most of the users choose an e-commerce site which offers easy navigation. Remember, website navigation includes every little design element you’ve placed on your site. So make sure your customers get what they are seeking for in the right place. We all have a built-in affection for familiarity. So it’s safe to follow some common conventions.

At Order and Save website, we can notice horizontal navigation on the top of the site and vertical navigation on the left side of the page.

For an e-commerce site, categorisation is the most crucial part because if they can’t find it they can’t buy it. So chose your parent categories carefully and label it with a relevant text, and only create subcategories when it’s really necessary. Because by overdoing it, you may confuse the customer.

Make an individual page if it demands so & add it to the menu bar. Always ensure an easy return to home page and a direct way to go the shopping cart from each page, and of course the contact info, let them find it quickly.

# A Proper Product Array Exhibition

Display the products in a way in your E-commerce site so that it succeeds to attract users every time and serve the root purpose – “sale of products”. To achieve this, the first thing you need is high-quality images of all your products and the very next important thing is to provide concise product information.

# Breadcrumb Navigation – Make it Easy to Backtrack!

Do you know how many customers bounce from the middle of a buying process? A LOT!

Breadcrumb navigation break-down any process into easier steps which helps your customer to stay on track whenever working on a multistep process. It also gives a lot of flexibility like they can go back to any step and edit anything they want without the hassle of starting it over.

Careful! Data (user inputted once) shouldn’t be lost when they come back to the tab from where they started to backtrack because customers feel the same disappointment as starting it over again. So this little effort can save you from a huge loss.

# Convenient Shopping – No Forced Registration

Nothing irritates a customer more than a forced sign-up or registration. Play it smart, don’t push the users too much at the beginning. Allow guest users to purchase products without any registration and afterwards convince them by informing about the benefits of a registered user.

# Customized & Automated Search Field

Adding a search option in your e-commerce site, save your customer’s time and help them to find what they are looking for. No one wants to go from pages after pages and see all your products to find something.

The searching process becomes faster if you provide customized or categorized search. It gives the flexibility to the user to filter a search according to their requirement like brands, price range etc. Last of all, add the automated search facility like Google does, and complete the sentence before your customers finish it.

# Loading… Loading… Loading…

You can lose a sale merely within a second. How scary is that?

Don’t forget we live in an advanced tech world which gives us the opportunity to get what we want in a flashing mood and thus made us not a very patient breed. So, you better build your e-commerce site using an appropriate development platform with an optimized code.

When you are done with all these issues be ready to rule the e-commerce industry!